
The word Diadora comes from the greek διὰ δωρέα “dia-dorea” Which means “to share gifts and honours”.
True to word, sharing all successes, combined with a sense of teamwork in the practice of sport at all levels and with a competitive streak that is always respectful of team-mates and opponents are some of the essential principles of Diadora.
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The B.Elite is probably the most beloved court model in the history of sneakers: not just for the most famous Diadora athlete ever, but also because they were soon adopted...
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