Kustom London emerged as a reaction to the constant evolution and reinterpretation of high fashion and streetwear.
Inspiration is taken from the physical and digital world that surrounds us, the constant evolution of style and the nostalgic aesthetics of the 1990s and early 2000s.
In the late ’80s and early ’90s, a brand was born from the Southern California surf scene and swept through the clothing landscape to redefine the look and ideology of casual wear.
That brand was Stüssy, a label that grew organically from youth movements and inadvertently revolutionised the clothing business.
