William Rast is the recent enterprise of the pop star-heartthrob and former N'sync member Justin Timberlake. Timberlake, along with his best friend and personal assistant Trace Ayala draw their inspiration for William Rast from their hometown of Memphis, Tennessee. William Rast blends southern charm and Hollywood savvy with it's tight tee's, sassy frocks and a crackin' premium jeans line. William Rast is a self proclaimed all American lifestyle brand, producing high fashion casual gear and super hip cosmopolitan styles. The pop star trend in clothing lines is the equivalent of the fusion trend in fine dining. Why limit oneself to the confines of a single genre when you can combine the most desirable elements from all your favorite styles? You'll find it all comes together in William Rast.