C.P. Company Arms Lens Hood Black
In 1978 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” changed the name of his brand Chester Perry, founded in 1971 and famous for its screen-printed t-shirts, to C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear.