Kustom Londonemerged as a reaction to the constant evolution and reinterpretation of high fashion and streetwear. We’re continually reacting to changing trends and remixing & celebrating current labels and nostalgic iconography.
Inspiration is taken from the physical and digital world that surrounds us, the constant evolution of style and the nostalgic aesthetics of the 1990s and early 2000s. Garments are created as a reaction to and a celebration of branding and our own predicted/created trends. We provide clothing developed through a subversive view of youth culture.