Kustom London

About the Brand: Since emerging onto the streetwear scene in 2017, Kustom London was born out of the reaction to high fashion and streetwear brands constantly evolving and re-branding themselves. Their inspiration for their pieces is taken from both the fast paced attention span of the internet and digital spaces, but at the same time takes into account and reflects aspects of the real world around us. With nods to a lot of 1990's and early Y2K aesthetics and iconography, the brand is able to capture that nostalgic feel with their garments. 

"Our pieces are created as a reaction to, and a celebration of branding, and our own predicted and created trends. We provide clothing developed through a subversive view of youth culture."