Ever since Dr. Denim's launch in 2004, the Graah family have had full ownership of the company, they decide the brand's creative expression, the product development and they are progressing with the new digital decade, whilst delivering a great jeans experience.
About the Brand: The two founding brothers of Dr. Denim are Alexander and Johannes Graah. They share an MA degree in economics & management from Oxford. They both have an extreme attention to detail and a seeming never ending obsession with denim. Their passion for denim was inherited from their father Morten Graah,he was a key player in the European denim industry from the late 1970s. He was one of the first people to bring stonewashed denim to Europe, and the Japanese brand Edwin Jeans. He even introduced parts of the Scandinavian community to G-Star Raw, and did this all whilst operating his own garment and production agency.